let's make shopping fun again!

every designer, fashion icon, model and artist collide as they save the dying fashion industry through their 'lets make shopping fun again' campaign. not just another public service announcement, everyone encourages new yorkers to shop, shop and shop!



meanwhile, mary j. blige gets shares some love with frida giannini's help. gucci launches a new designer watch for 'women who seek hope and help'. with a price tag of a whooping $1895, for the benefit of her own foundation, the foundation for the advancement of women now inc. official presentation of this gucci watch will happen on september 16 in its 5th avenue flagship.